This year marks Inukt’s first presence among the circle of designers represented at the prestigious C2 Montreal.
Last year was the first successful year of the Cabinet Ephèmere or Pop up store as part of C2 Montreal. The Cabinet represents 25 designers that are part of the CCMQ or Conseil des créateurs de mode du Québec.
Inukt is very proud to be part of this selection. Linda Tremblay, at the head of the CCMQ and the very competent Emilie Robidoux in charge of coordinating the event, hosted a cocktail on the very first evening of this event, may 27, celebrating the C2 with all of the designers and their guests. The theme was the spinner and it could be found throughout the Pop up display : in a very elegant spinner from the turn of the century placed, in the play of fonts signaling the Cabinet Ephèmere and incorporated in the design on the hangtags and the program. This elegant and subtle theme was by Michele Lepage.
This year the C2 was officially described by organizers as “A business conference somewhere
between genius and insanity”.
Indeed very “out-of-the-box-subjects were broached such as: “How can I make my fears taste more like ice cream?” : A quest after your creativity with “The Guide for Inquiring Minds”.
In this era of technology where we must continuously learn and master new internet communication tools without letting apprehension or stress get in the way, it is a good idea to not let fear get in our way and to associate it with the care free idyll we have with ice cream.
Which links back to another theme brought forth by Welby Altidor, Executive Director of Creations – Creative Content at Cirque du Soleil.
“Creativity in business means solving problems without the ability to use an instruction manual.”
As discussed coincidentally that same week by Marcus Sheridan on his podcast “The Sales Lion”: There is no roadmap. All the “A students” of yesteryear who want to concisely fill in the blanks are going to have a hard time. There is no order or method. But at the end of the day “you still got to get the job done”, Sheridan concludes. That probably entails getting it done in a digital, slightly haphazard way which is contrary to the linear way some of us have been used to.
The C2 think tank brought forth some beautiful examples of creative digital thinking and out-of-the box or without-a-roadmap solutions
Simon Berry, co-founder and CEO of ColaLife described how he pondered on how to spread the cure for diarrhea to as many people as possible and after realizing that even in far off villages Coca cola could be found, he enlisted their help. Diarrhea medicine now reaches far-out regions by fitting perfectly in between the rows of Coca cola bottles in delivery crates.
Jean-François Archambault, General Director and Founder of La Tablée des Chefs shared how feeding the poverty stricken was not a sufficient goal in itself in his book . His next battle is to eradicate poverty and the need for food distribution by giving teenagers the skills to budget and plan meals through his program that brings chefs right into their schools. After studying the situation he realized that most of the families that have to resort to food banks, do so only at the end of the month when there is no money left hence the necessity to provide budgeting tips. Many children that go to food banks will never have been exposed to meal planning in their homes and thus the necessity to teach them meal planning. By studying and analyzing these problems he came up with these solutions that could decrease need for food banks.
Jerry McGrath, Director of Innovation & Program Partnerships at the Banff Center also gave us examples of how bringing together unusual associations could result in solutions. After the fear of radiation in Japan by the damaged Fukushimi Daiichi nuclear power plant, mothers overprotected their children with layers of clothing and prohibited them from going out. This led to a lack of vitamin D. causing snippets. One of Jerry’s friends, a native from Japan brought together her two areas of expertise to service this cause: the construction of robots and web sites. She sent out gauges to be assembled to different parts of Japan that could measure radiation and simultaneously set up a website where all participants could enter their readings for the general population to consult. Inhabitants of Japan came to trust this source of information more than any coming from their government. The results encouraged mothers to let their children get out of the house and normalize their intake of vitamin D.
This talk like many others led to role playing, improvisations and other stimulating networking opportunities. Montreal is very fortunate to hold an event as inspiring as C2, that brings our city creative thinkers and altruist personalities from all over the world and Inukt felt very fortunate to be even a very little part of this event.
Hiawatha boots and Abinodji collar at the C2